>> Thursday, 16 December 2010
For all those dry fruit connoisseurs who love prunes (dried plums), here is some food for thought!
Bowel movement and overall health are a great argument when it comes to buying prunes in plastic bags.
Manufacturers are already adding to the plastic clutter and the ocean patch, and have every reason to rethink their packing methods. And as if existing problems weren't enough, a genius marketing strategy session later, Sunsweet launched its individually wrapped prunes.
Each prune individually wrapped in plastic...:-(
Given the fact that Sunsweet controls over 2/3rd of the prunes market in the US, higher sales figures for the single-wraps means an avoidable 3 sq inches of plastic wrap in the trash can (for every piece consumed). Isn't it time we as consumers took action and made informed choices?.
Any argument for and against this idea are pleasantly welcome.