>> Tuesday, 27 April 2010
I see people happy when Walmart and other retailers announce SALE on their stock. These retailers conveniently dump out of season good onto customers. It is quite true that some of the products on the shelves aren't worth the entire retail price. However, does it make sense or justify a buying, just because some product is on sale?
Marketing teams do a wonderful job by making most of the consumer goods look indispensable. Over 70% of the consumer base is led by this "Buy things off season, and during a Sale " mentality. This group of customers think only about their money saving deals for now and care less about the impact of their incessant buying habits on the supply demand economics. Given this fact, it is impossible to expect them to think in terms of the torture our planet goes through to help them meet their NEEDS.
One look at the overstocked aisles in any store reminds one of the excessive consumerism patterns, such huge conglomerates promote. When companies like WalMart, Kroger, Publix and Whole foods talk about sustainability, it sounds like a joke and a mockery of the earth friendly effort ever proposed/ put in by a human on the face of the planet.
World's major economies survives on the health of their retail sector, no denying that. But doesn't that mean that they need to work towards being the most responsible as well. Every retail giant claims to be doing their bit for the planet. REALLY? One look at these stores' slogans show how tangential their business policies are to their Green claims.
Let us take a look at their Punch/tag lines: Walmart - Save money . Live better; Publix- Where shopping is pleasure, Target - Expect more , Pay less, etc....Retailer talks about Saving green and never encourage customers to go green with their shopping choices.
Why would they, wouldn't that affect their bottom lines and their sales figures? Hanging a reusable bag at the billing counter isn't helping folks!!
Other than encouraging excessive consumerism, these retailer are doing nothing for the community. A classic example would be Kroger's 10 for $10 sale. Their ads make Stocking your pantry for less seem like saving millions. As part of its green efforts, Kroger conducts a design a reusable bag contest every year. But never bothers to encourage its customers to bring in their own bags. My question - why not suggest people to get their bags rather than make it look like they want the customers to BUY a bag at the counter. This strategy makes the plastic /paper bag seem like a MONEY saving option for any average consumer.And the entire Green drama put up by the conglomerate moves backstage.
Time and again, I have been putting up with arguments from people about why they should buy a reusable bag when a plastic bag is free? Right, can't they see that they could take their own bag to the store. No one forces them to buy a reusable bag. Where do these people leave their common sense? Is it justified when educated people argue that they cant make simple choices for the better?
One need not be an economist to put one plus one. It is known that every product sold across the Atlantic and this side of the Pacific comes from the Land of the Forbidden City. Every product ever manufactured may be contributing to this said country's apparent growth and prosperity. But all this at what cost? Is it ok to ignore impact of our mindless living? These impacts are no longer a distant occurrence. We can see the aftermath of excessive exploitation of our natural resources and can no longer ignore the way our life (read health) is being changed for the worse. What would take the majority of the population to wake up?...I am yet to figure that out.
Apart from doing their bit in destroying the planet and adding to the resource crunch. These retail giants kill local, small time grocery stores who could have been greener with their functioning. Not only do these small time stores go out of business, but these giant's monopoly impacts local economic as well. All said and done, do we really need a WALMART in India? No, definitely not!!!
How could I miss sharing this cartoon??